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A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise ..00.00.00
.00 Major fashion brand Gucci launched an exciting new metaverse experience .A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT. Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.
In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery. Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently open in London, and both serve as a journey through the brand’s 102-year history. Gucci plans virtual world for Gen Z on The Sandbox. Inside Gucci’s gaming strategy. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing. Gucci will offer three virtual experiences, playing out across three global metaverse platforms simultaneously. The virtual experiences enable Gucci to fully realise its vision for an outdoor show, even though the physical version was forced to move indoors due to inclement weather.
Gucci is the first luxury brand to build its own space within the digital real estate platform The Sandbox, cementing its place as a first mover in the metaverse. The experimental concept store.From floral fantasies to trippy GG Supreme dreamscapes, the characters of SUPERPLASTIC enter new realms as the leading creator of animated celebrities, vinyl and digital collectibles teams up with Gucci to create the new SUPERGUCCI collaboration.
Dubbed Gucci Cosmos Land, the itinerant exhibition currently on show in London at 180 The Strand has been recreated on the blockchain-based platform harnessing The Sandbox’s voxelized.Gucci in the Metaverse. By Stefano Turconi, Umberto Lobina. 2023. Strategy. Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital.A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT. Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.
In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery. Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently open in London, and both serve as a journey through the brand’s 102-year history. Gucci plans virtual world for Gen Z on The Sandbox. Inside Gucci’s gaming strategy. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing.
Gucci will offer three virtual experiences, playing out across three global metaverse platforms simultaneously. The virtual experiences enable Gucci to fully realise its vision for an outdoor show, even though the physical version was forced to move indoors due to inclement weather. Gucci is the first luxury brand to build its own space within the digital real estate platform The Sandbox, cementing its place as a first mover in the metaverse. The experimental concept store.From floral fantasies to trippy GG Supreme dreamscapes, the characters of SUPERPLASTIC enter new realms as the leading creator of animated celebrities, vinyl and digital collectibles teams up with Gucci to create the new SUPERGUCCI collaboration.
Dubbed Gucci Cosmos Land, the itinerant exhibition currently on show in London at 180 The Strand has been recreated on the blockchain-based platform harnessing The Sandbox’s voxelized.
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